About Us

My name is Eric, and I am a TOYOTA enthusiast. I’ve been fortunate to own many old school Toyotas and have seen the love these vehicles receive, even from strangers stopping me at gas stations.

In 2020, I started designing TOYOTA themed stickers. Six years later, I have sold over 30,000 stickers and shipped them to more than 100 countries. Now I’m launching a printed newsletter that will be mailed out each month. With everything going digital, I wanted to go in the opposite direction and create something tangible that feels nostalgic.

My goal is to preserve and share the history of classic TOYOTA trucks and cars, from early models to legendary vehicles like the Land Cruiser, Hilux, and 4Runner.

Each month we publish a printed newsletter highlighting a different model from TOYOTAs past. Every issue includes a collectible trading card and a high quality sticker designed to capture the spirit of these vehicles and the community that keeps them on the road.

This project was created by enthusiasts, for enthusiasts. People who appreciate the design, engineering, and stories behind these iconic machines.